Monday, 23 June 2014

Google said What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

SEO Stands for Search Engine Optimization.

SEO is all about optimizing a web site for Search Engines like google, bing

All major search engines such as Google, Bing have such results, where web pages and other content such as videos, images or local listings are shown and rank based on what the search engine considers most relevant to users (google use algorithms for finding relevancy content).

Search engines perform  and provide several activities in order to deliver search results.

  • Crawling
  • Indexing
  • Processing
  • Relevancy Calculation(Algorithms)
  • Processing Results
  • Retrieving Results 


Crawling is the process of gather or fetching all types of web pages linked to a web site. This task is performed by a software, the software known as web crawlers and the most well known crawler is called Googlebot.


Search Engines essentially gathers the pages during the crawl process and then creates an index. Search engines index includes information about words and their locations. When you search, at the most basic level, search engines algorithms look up your search terms in the index to find the appropriate and proper pages of the websites.


When search engines server receives search request from users or developers, The search engine processes. It compares the search query in the search request with the indexed pages in the database(Server).

Relevancy Calculation(Algorithms)

The request search string contains more than one, the search engine starts calculating the relevancy of each of the pages(calculating content and other things) in its index to the search string.

Processing Results

When the request received by search engines server it responses using matching algorithms to find the relevancy results

Retrieving Results 

The final step in search engines activities is retrieving the best matched results. After that its simply transfer to browser.

Monday, 7 April 2014

Exit Rate Vs Bounce Rate in SEO

Here we can discuss and find the prediction about exit rate and bounce rate. Why both plays important role in SEO.

What is Exit Rate?

The exit rate is calculated based on when the viewer away from your page of site. The percentage of site exits that occurred form particular page or overall pages 

Exit Rate =       Number of exits
                              Total Page views

Bounce rate
The bounce rate is calculated based on when the viewer start to visiting your site and leave with single page visits  

Bounce rate =            Total number of visitors or viewers viewing single page only in your website
                                                              Total entries of your website 

Major Difference between Bounce Rate & Exit Rate?

There are 3 things you should keep in mind for finding the exit rate and bounce rate for your particular pages in your website.
To know more difference between exit and bounce rates for a single or particular page in your website, you should keep in mind 3 things:
For all page views to the page, the exit rate is the percentages that were the last in the session.
For all sessions that start with the page, bounce rate is the percentage that was the only one of the session.
The bounce rate calculation for a page is based only on visits that start with that page.”

 Calculating Exit Rate is Important for your Website?

If you are searching to convert more visitors or viewers in buyers, you need to know how they navigate or visiting your website.  After that you can use exit percentage to help you point out the areas on your website in which visitors or viewers leave, before converting.

Must Watch Average Bounce Rate Different type of Web Pages

Landing Page(Website landing page)
ECommerce Sites (Flipkart)
Web Portals (job portals, news portals)
Business and Services Websites
Content Websites (Blogs, News websites, etc.)

Saturday, 4 May 2013

Guide to Search Engine Optimizing for Non-Written Content

We have all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers tocreate visual content to react to this trend. With all these content types, aren’t we forgetting something?

Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content. Let's dive in, shall we?